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Antje Schaffranietz

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Reliable

As a Research Executive with MR&S, I am responsible for qualitative market research studies throughout the conception, execution and analysis phases. I am committed to providing personal and competent consultancy and personal attendance throughout the whole project, a reliable timeline and meaningful reporting of the results including significant and implementable recommendations. Besides the professional conducting of expert interviews, my strength lies in the moderation of discussion sessions with patients and consumers of all kinds of characters. I conduct these interviews with humor, empathy but also with the necessary authority in order to achieve the research goals.

Dedicated

Since I joined MR&S in May 2008, I have worked for clients from the pharmaceutical, IT and telecommunication industry as well as for different consumer-goods industries. For the pharmaceutical industry my research is focused on fundamental insights for different indications like Alzheimer’s or muscular atrophy, on device research (e.g. insulin pens) as well as on image and satisfaction research. Besides that, I manage research related to concept development, advertising, product acceptance and design testing for clients from various industries.
After receiving my degree in Business Administration and before joining MR&S I worked as a product manager for the tour operator FIT Reisen, a Frankfurt-based specialist for high-end wellness, beauty and health travels.

Inspiring

Successful project management always requires a clear mind, which I get from being outside in the fresh air riding my mountain bike, inline skating, hiking or swimming. I like to go to the limits of my strength! Climbing in a high-ropes course does not only clear your mind, it also makes you see all professional challenges from a different angle.
My preferences for city tours, active vacations with friends and family and reading travel guides and crime novels inspire my daily work and fill me up with energy!