Novo Nordisk Pharma GmbH; Jochen Degenkolb: “It was an excellent and very interesting experience for me to attend this inquiry. I am impressed by your ability of conducting this qualitative research study in form of focus groups with competence and charm. For each target group ( physicians, diabetes assistants and diabetes patients) you covered all relevant subjects in order to comprehend information needs, attitudes towards clinical studies and fears. This inquiry was the foundation to designing our brochure in a way, our customers want it. This cooperation is very satisfying and I think the order we passed the beginning of the year shows that. I look forward to continuing our cooperation. ”
Sommer & Sommer GmbH; Lars T. Schuhmacher: “It is very rare to be caught off guard with new approaches in the qualitative market research area. But with the method Objective Hermeneutic, one can illustrate problems of advertising instruments and measures before or even without conducting group discussion. This tool (N.O.A.H.) also gives concrete indications for optimization. The results are largely precise and allow the under circumstances following group discussion and their results to interpret faster. It is an instrument that we will fall back on.”
SAP Deutschland AG & Co. KG; Frau Serno-Rieger: “In order to realize online surveys it is key to have a fast and flexible start without much bureaucratic forerun. In addition to that, competent project monitoring with one head contact person on the part of the research institut ensures a successful project process without any delays.”
Deutsche Telekom AG, Herr Gerd Schinzel: “The MR&S institut executed an elaborate and detailed advertising instrument test for our company. Both the analysis and its preparation convinced us very much.”.
Loyalty Partner GmbH, Betreiber des PAYBACK Bonusprogramms: “The cooperation with MR&S is always satisfying for us: The project team works extremely customer oriented and shows the wanted flexibility. The achieved results support us to better understand our customers and to continue the development of our products.”
The Link Group, Brad Camrud, President: “MR&S consistently continues to impress our US Fortune 100 clients with their ability to execute complex projects featuring difficult recruiting and interviewing in industries such as technology, finance and pharmaceuticals. They truly understand the research needs of US firms – demonstrating it with their outstanding customer service and timeliness.”
Deutsche Telekom, Frau Katrin Weber: “The cooperation with MR&S was extremely pleasant and professional. From my point of view, especially the moderation and the commitment, inclusive broad competitor and market information are excellent.”