Full Service

Reliable, dedicated and inspiring!

MR&S focuses on the definition and the ob­jec­tive of a market research study. For each individual project we provide our clients with a carefully selected in­ter­dis­ci­plinary and ex­pe­ri­enced team responsible for the efficient and customized realization of your study from A to Z beginning with the briefing and finishing with the presentation of the results. The MR&S project management is your reliable contact throughout all project phases.

Con­cep­tion:

• In­di­vid­u­al and per­son­al brief­ing with the client
• Development of study design and decision making about methods and creative techniques to be used as well as naming the competent contact at both MR&S and the client
• Provide a binding schedule incl. deadlines for this specific project
• De­vel­op­ment of study ma­te­ri­als (incl. screen­er, discussion guide / ques­tion­naire, stimuli, etc.)

Ex­e­cu­tion:

a) Qualitative studies

• Selection and booking of research facilities (local, regional, national or international)
• Assignment and supervision of recruitment and handling of incentives
• Moderation of in-depth interviews, group discussions of all kinds and workshops (face-to-face, phone, online)

b) Quantitative studies

• Programming of questionnaire for CATI, CAPI, online interviews or WATIs
• Building and con­trol­ling of the sam­ple including handling of incentives
• Supervision of field control including briefing of interviewers
• Supervision of field progress including ongoing reports to clients

Anal­y­sis:

a) Qualitative studies

• Analysis of interviews and group discussions by analogy with the discussion guide, interpretation and evaluation of results including summary and specific recommendations.

b) Quantitative studies

• Da­ta preparation, code-plan-set up and en­cod­ing of open ques­tions
• Da­ta anal­y­sis (all cur­rent statistical methods)

Report formats

• Quantitative studies: ta­bles in elec­tron­ic form (for­mat as arranged for, table can be print­ed at the request of clients)
• Short reports: Toplines and / or Moderator Key Findings
• Man­age­ment sum­mary in­clud­ing a brief annotation and recommended actions (for­mat: WORD or Pow­er­Point)
• Man­age­ment re­port in­clud­ing de­tailed com­men­taries and recommended actions (for­mat: WORD or Pow­er­Point)
• Optional: Pre­sen­ta­tion of the re­sults at the client’s office

Do not hes­i­tate to con­tact us if you have any ques­tions or if you would like to re­ceive more in­for­ma­tion. We look for­ward to hear­ing from you.