Methodologies

Both the research topic and the objective dictate the best methodology. MR&S expertise includes qualitative and quantitative methodologies, whereas our strength lies within pure qualitative and combined study designs.

• To firstly indentify needs and gaps and to assess different topics according to the research objective, multilevel study designs are often essential. A consecutive approach with a qualitative pre-stage provides the flexibility to react to first results and findings and to integrate them in a possible quantitative main survey.

Whether as a mix or a single instrument, whether within a single or a consecutive study design – we offer the following methodologies:

Qualitative

• Group discussions of any kind
  • Focus Groups, Mini Groups, Triads, Dyads in studio facility
  • Online Focus Groups
  • Bulletin Board Focus Groups, Bulletin Board Mini Groups
  • Additional:
    • Small exercises for at home or lobby exercises can help to emotionally prepare participants for the subject
    • Creative tools (including in-house developments)

      • ©Figure design i-Punkt IDEENWERKSTATT, Oberursel 2010

• Creativity and Innovation Workshops (q.v. „I.D.E.A.L.”)

• In-Depth & expert interviews
  • Classic half-structured discussion guide oriented in-depth interviews face-to-face in studio facility (IDI) or telephone interviews (CATI, WATI)
  • In-Home Interviews, In-Office Interviews

• Research 2.0 (q.v. „S.M.A.R.T.“)

• Ethnography
  • Observational studies in either personal (B2C) or business (B2B) environment
  • Shop-Alongs
  • Additional: reflective discussions / interviews, creative tools

Quantitative

• Online Surveys
• Telephone Surveys (CATI, WATI)
• Face-to-face Surveys

Contact us! We are glad to help you determine which methodologies are best for your research objective and budget.