Image Research

Aim:
The object of Image Research is multifaceted. We begin with the determination of a concrete product, model or brand and culminate with the image research of shopping places or the corporate identity of companies. This demonstrates how your product’s or company’s image is perceived.

Methodology:
Ideally, qualitative and psychologically oriented methods are necessary for Image Research. Creative workshops, group discussions and/or face-to-face interviews are proven methods for determining underlying emotions and unconscious attitudes important to Image Research.

Do not hesitate to contact us if you have any questions or if you would like to receive more information. We look forward to hearing from you.