Product Research

Aim:
Product Research is used to develop new products and launch them, and also to re-launch products that are already on the market.

Methodology:
After collecting different product ideas with creative techniques and desk research, two or more concepts are developed and then verified or falsified in a concept test. Based on this concept test, prototypes are developed. If those prototypes pass the product test, name test and tests for the package design can be conducted afterwards.

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