Research of Advertising Instruments

Aim:
The core task of this kind of research is both the efficient design of advertising instruments on one hand and the examination of the advertising instruments regarding their effectiveness on the other.

Methodology:
In principle, the research of advertising instruments differentiates in pre and post inquiries. In other words, the quality of the advertising instrument is either tested before or after the distribution of an advertising instrument. Ideally, both kinds of inquiries are realized in order to give a decided statement about the advertising effects.

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