we analyze

Because the analysis is an immensely important instrument of qualitative research, the results of our studies can’t be calculated using simply math. For the analysis, we have developed two tools:

S.M.A.R.T.

systematic evaluation of social media shares relevant to our research topic; we cluster, build segments and typologies in order to deliver a condensed focused report.

N.O.A.H.

Each object discloses their story truthfully and wordlessly.” Through the structured sequence analysis of the objective hermeneutic methodology, we unlock the meaning of text and visuals in a truly unique and  traceable way. Using this analytic  methodology prior to any interviews, can reduce the number of interviews and/or focus groups at least by half, thus saving you time and fieldwork expense.



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